Extreme Makeover: Retail Edition

Looking at various retail stores, I can’t help but notice how important store layouts are. CVS is one store that I believe achieves a distinct feel based on something as subtle as shelf height. When you enter a CVS, it just looks so open – you can see the entire store since the shelves are … Continue reading

Agent Kubalski

If you ask me, Orbitz has some of the best, most innovative and engaging online promotions out there. The first Orbitz online promo I heard of was its “Fill the Plane” contest. I received my “boarding pass” from members of a street team out on Michigan Ave. in downtown Chicago. The brochure outlined how to … Continue reading