Putting Musicians to Work in Social Media

I had the chance to attend a Musicians At Work Forum about “Standing Out in a Digital Age,” where panelists spoke about social media for musicians and how to leverage online technologies. I learned a lot, including that my BlackBerry does not get reception in the auditorium of the Chicago Cultural Center. The diverse  panel offered helpful online resources, … Continue reading

Kittens continue to be #1 marketing tool

As many people have probably observed, including the movie Funny People, cute kittens are the key to a hit video on YouTube. As if further proof was needed, I just got sucked into watching this 3-minute video of two kittens. And yes, I watched the entire three minutes:     In conclusion, I just have … Continue reading

Standing out on YouTube

I was recently trying to think of ways to create a break-through presence on YouTube, and got to thinking that a lot of the videos that stand out do so because of one of two (or both) reasons: A great concept (this always wins) A new way of using the medium One source I’ve found … Continue reading