This has got to be one of the best TV commercials out there right now. It’s so adorable! But mainly, it does so many simple things right:

1. It tells a great, memorable story.
2. It is totally relevant to the brand’s key message.
3. It has a dog in it. A really cute dog. Yes, including an animal in your commercial is the key to effective advertising.
4. Traveler’s Insurance actually makes it easily available on YouTube! A miracle!
5. Excellent use of music – the song fits perfectly.