My Favorite Ad of the Week

This has got to be one of the best TV commercials out there right now. It’s so adorable! But mainly, it does so many simple things right:

  1. It tells a great, memorable story.
  2. It is totally relevant to the brand’s key message.
  3. It has a dog in it. A really cute dog. Yes, including an animal in your commercial is the key to effective advertising.
  4. Traveler’s Insurance actually makes it easily available on YouTube! A miracle!
  5. Excellent use of music – the song fits perfectly.

 

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